Vita-Electric Skin and Hair has three core principles:

Exceptional Quality

We’re passionate about creating high quality products that you can use to pamper your skin and hair.

When we established Vita-Electric, we had a clear vision of the type of products we wanted to create. We knew that the quality of our products needs to be exceptional, so you can feel confident about what you are putting on your skin and hair.

Uncompromising Values

Caring for your body and hair shouldn’t cost a fortune. However, we believe that the quality of our products has to take priority over aggressively low market pricing.
So, we create organic, vegan and cruelty-free products that pamper your body and hair at reasonable prices, but without sacrificing our core standards.

Passionately Organic

At Vita-Electric®, we’re passionate about our goal of offering nothing but high-quality organic hair and skincare. We’re a one-stop shop stocking a wide selection of organic, vegan and cruelty-free products created with love and care.

Our careful sourcing process focuses on the health and welfare of our customers, suppliers and the environment.

Organic is a way of life for us, and we’re proud of our commitment to this goal. In fact, we believe that we’re one of the most dedicated organic-driven businesses in London!

Healthy Soil

The soil has so many vital connections with everything in, around and above it. It literally grounds us.

So, using synthetic chemicals to grow crops can alter and compromise these relationships.Conventional farming methods use large amounts of fertilisers, pesticides and other synthetic chemicals.They spray them over crops and introduce them directly into the soil,damaging its essential foundations and causing damage to organisms living in itl.

Organic farming takes more effort and uses more labour. But by using proper soil building, careful crop rotation and careful harvesting, it has less impact on the environment overall.

Healthy Water

All of the chemicals in use around the world can eventually find their way into the water system. Whether it’s the shampoo you use to wash your hair, the creams you use to moisturise your skin or the chemicals that help to grow crops, everything will eventually find its way into watersheds. And this contributes to the pollution of rivers, lakes and seas.

At Vita-Electric, we believe we need to take quick action on this problem, to protect our watersheds from further damage. We’re approaching this in two ways: creating awareness of the issue and working with agencies and organisations to protect and restore the watersheds.

Healthy People

Choosing organic products isn’t just good for you, it’s also better for the farmers who grow the ingredients we use.

The wide range of synthetic chemicals used in conventional, non-organic farming are absorbed by the crops they produce and can also accumulate in the soil.

Choosing organic farming methods helps the farmers to reduce their exposure to these chemicals. Using natural fertilisers and pest control methods means that there’s
no need for them to use harmful chemical products

What about GMOs?

Genetically modified organisms are organisms which have had their genetic material altered using genetic engineering. In farming, this may be seeds that have been genetically modified to have greater pest resistance or to make it easier to grow them in poor soil.

A lot still remains unknown about GMOs. However, there are fears that growing GMO crops may impact on the wildlife living in the surrounding area. Consumers have started to question the use of GMOs in their food and cosmetic products.

Because of the uncertainty surrounding GMOs, we feel that the best course of action is to choose Soil Association certified organic ingredients that are free from synthetic pesticides, fertilisers, GMOs and irradiation.

We believe that the value of the organic movement and lifestyle is simply immeasurable. It is crucial for our world’s future, 3 and we encourage you to be passionately organic!

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